Due to the 21th Century generation, many people tends to use online access and social media to build the connection to another person that locate in places or country. Rampton also mention that more than 70% of adults done post and update their relevant information through these online-strategy, not because of the decent of amount of followers or fans, but to interact to the success of their business target. Rampton has also giving the most main reasons of why some website has been fail on attention from the audience, such as: Values don’t match; Not Consistent; Misunderstanding how Social media really works; Not providing anything different(upgrades), and Lack of monitoring. These are important questions that need to be answered. If not, you’re continuing to create and promote content that isn’t triggering a response from your audience. And that’s just a waste of time and money. And did we mention that they are all free?
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